No, I’m Fine is a series of four zines, branded and bound as one single entity, on the topic of emotions experienced throughout college. Each book focuses on a single emotional state including anxiety, excitement, loneliness, and gratitude. The zines are stories in which the emotions are personified into physical beings that the physical body of the main character interacts with. The cloud logo that ties the zines together references the storm of emotions we experience. The cloud is raining while retaining a smile on its face, referring to the way we mask our emotions despite the storm we may be experiencing inside. No, I’m Fine asks if your emotions lived outside of the body, how would you interact with them? How could this allow you to better understand one’s relationship with emotions?
No, I’m Fine was used as both a coping method for my own emotional struggles throughout the past four years, and also to relate to my peers, who have had similar experiences. I think it’s important that we don’t feel alone in these times of intense emotion and I want these stories to bring us together to understand that we can all relate to certain feelings. The project’s title comes from the idea that when we are asked “are you sad, anxious, lonely, excited etc.?”, the common response is to say, “No, I’m fine,” when in reality you’re anything but fine. This project brings the positive and negative interactions between one’s self and one’s emotions to life. No, I’m Fine shows that it’s okay to not be fine.
Publication design, 2018.
The intention to redesign the Vagina Monologues came when I found the paperback at Salvation Army and decided to buy the book on a whim. I felt I could redesign the monologues to be a louder hardback that embodied the book’s purpose, to celebrate the vagina and openly talk about topics of sex, violence, and relationships. I wanted to make the book bold in order to create something that stood out on a shelf and invited the reader in unlike the small black easily forgotten book I bought at Salvation Army. I decided to bring the book’s content into the present by using film images I took this year at the Women’s March San Francisco. This allowed me to extend the theme of the book to the entire fight for women’s rights that is still so relevant today.
Book redesign, book binding, photography, and illustrations by Casey Moylan
Past, Present, Future
Digital Illustration, 2018.
Illustrations of unique architecture that represents my past, present and future. The shard London represents the time I spent abroad in London. The Transamerica building represents time I spent and am still spending in San Francisco. The Freedom Tower in New York is a nod toward the future that will possibly lead one day to a life in New York but also the potential freedom to go anywhere.
Past, The Shard, London
Present, The Transamerica Building, San Francisco
Future, The Freedom Tower, New York
Sustainable Living Initiative
Systems Thinking, 2017.
Sustainable Living Initiative is a group project for a Sustainable Systems in Design Course. The project displays my interest in sustainability and uses skills in more than just graphic design but design thinking, ethnography, prototyping, and user research.
Sustainable Living Initiative is a 3 part plan to get students to think about their dorm room purchases at the University of San Francisco.
Through research and help from USF faculty, we found that the school collects about 34 tons of waste material at the end of each school year from the dorms, 86% of this waste could have been reused or recycled. First year students have formed a habit of purchasing items with the intention of disposing of them at the end of the year. We want to get rid of this mentality of temporary use items and get students to think about the life span of dorm room items by creating an easy way for students to shop more sustainably.
After surveying students about our initial ideas, we came up with a three part initiative that reaches students before, during, and after the school year.
The first part includes a mandatory education course that students must take before entering the university. The course will piggy back off of the already in place Think About It Course. The course will discuss ways to be sustainable on campus including using reusable mugs, composting rules, and other tips. The course will also go over student testimonials on dorm room purchasing. At the end of the course students will be asked to sign a commitment to be sustainable and will receive a dorm room sticker badge to show their commitment. To keep students accountable for their commitment, they must attend two events throughout the school year. Events will include a visit to the Recology Center and volunteering at a donation center.
Pledge (left), Dorm Badge(right)
The second part of the campaign is a year round interface, Karl's List, that allows students to buy and sell items. The platform will run similar to Craig's List but will only be available to USF students using their USF ID number. The platform will be accessible on the home page of the MyUSF platform that students use on a daily basis. Students can also create settings in order to generate emails when items that they are looking for go on sale. The platform will be completely student run and will empathize with students needs by providing easily accessible and affordable goods.
The third part of the initiative is an annual yard sale for students to sell dorm items. The sale will allow students to easily discard of unwanted dorm items on campus in order for them to be resold to the next years incoming freshman class. The sale will take place during move in week in the campus quad. Having items sold on campus will create an easy way for out of state/country students to get items upon arriving at the University and takes away the need to transport goods. At the end of the year, sale items will be held in storage units on campus and brought out for the yearly sale.
Communication about all three parts of the Sustainable Living Initiative will be communicated via email and included in the acceptance package. We found that parents make a majority of dorm purchasing decisions, so it is essential to get messaging out to parents as well as students. All information will also be available on the USF website. The goal of our campaign is to reduce the amount of waste produced each year from the dorms by getting students to actively think about their impact on the environment. We want to help build sustainable purchasing habits for students that they will keep throughout their lifetime beyond USF.
After completing the presentation to fellow students and faculty members, some members of staff are interested in taking some of our ideas forward to create change on campus.
What's Up With My Junk Mail?
Illustrator, Processing, 2017.
This project began when I moved in to an apartment that received a massive amount of mail addressed to people that no longer lived in the apartment. I wanted to find out how far this mail was traveling to get tossed into my recycle bin, so I collected and documented this 'junk mail' for a period of 3 weeks. I collected 42 pieces of mail and traced them back to their return address to visualize how far the mail had traveled. Using processing I was able to map those locations on a map and show the far journey that junk mail travels.
Data Self Portrait
Watercolor & ink on 6" x 8" paper, 2017.
This was a class project where we collected data about ourselves for 1 week, then created a data visualization based on the data we collected. We did this for a total of 6 weeks with 6 different topics.
Inspired by Dear Data, a project done by Giorgia Lupi and Stefanie Posavec.
Print Posters, 30" x 40", InDesign, 2016
This project consisted of choosing and researching 3 different typefaces and discovering ways to display the research in a well thought out composition. The process contained a handful of iterations which led to these 3 final posters.
Blueboard Banner Ads
While interning at Blueboard, I designed and launched 12 static display ads for Google AdWords remarketing. The new ads delivered a +160% improvement in Click-thru Rate.
West London Logos
Branding, Illustrator, 2017
As an intern for ADCreative in London, I created two logos for branches of West London Business. One for Tech West London and another for West London Export Club. Colors and fonts used were based off of the West London Business logo design.
Let's (M)eat is an interactive website that mimics the feel of a cooking game with a slight twist. The project makes the user think about each step of the cooking process and questions whether you would still eat the way you do if you had to do each step yourself?